Important SEO Statistics in 2025

/ Stats

Search Engine Market Share Statistics

  1. Google dominates 89.62 of the global search engine market.
  2. 5.52 billion active internet users worldwide, and half use Google Search.
  3.  90% of internet users use Google. This gives us around 267 million Google users.
  4. 63.41% of all US web traffic comes from Google searches.
  5. 15% of daily Google searches have never been searched before.
  6. DuckDuckGo processes over 100 million searches per day.

Organic Search Behavior Statistics

  1. 68% of online experiences begin with a search engine.
  2. 53.3% of all website traffic comes from organic search.
  3. 90.63% of pages get no organic traffic from Google.
  4. The average search session lasts 52 seconds.
  5. 75% of users never scroll past the first page of search results.

Mobile SEO Statistics

  1. 62.54% of global web traffic comes from mobile devices.
  2. Mobile devices generate 63% of US organic search visits.
  3. 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.
  4. 70% of mobile searchers contact a business directly from search results.

Ranking Factor Statistics

  1. Only 5.7% of pages rank in the top 10 search results within a year.
  2. Backlinks are the 2nd most ranking factor in SEO
  3. 94% of content gets zero external links.
  4. Pages ranking #1 have 3.8x more backlinks than positions #2-#10.
  5. 33% of websites pass Core Web Vitals assessment.
  6. 47% of websites have significant technical SEO issues.

Content Performance Statistics

  1. Long-form content gets 77.2% more links than short articles.
  2. Content with images gets 94% more views than content without.
  3. Question-based content has a 48% higher click-through rate.
  4. Blog posts with video attract 3x more inbound links.
  5. 89% of content gets less than 10 organic visits per month.

Technical SEO Statistics

  1. 95% of websites ranking on page one use HTTPS.
  2. 47% of websites fail mobile usability tests.
  3. 54% of websites have duplicate content issues.
  4. 33% of websites pass the Core Web Vitals assessment.

Voice Search Statistics

  1. 36.4% of Americans own a smart speaker.
  2. 27% of the global online population uses voice search on mobile.
  3. Voice commerce sales reached $164 billion in 2025.
  4. 55% of teenagers use voice search daily.
  5. 27% of the global online population uses voice search on mobile.

AI & SEO Statistics

  1. 67% of marketers use AI tools for SEO work.
  2. 77% of marketers specifically use ChatGPT.
  3. 43% of marketers use AI for article writing.
  4. 78% of marketers believe AI will significantly impact SEO strategy.

Link Building Statistics

  1. Top-ranking pages gain 5-14.5% new backlinks monthly.
  2. 73.6% of domains have reciprocal links.
  3. 74.3% of link builders pay for links.
  4. The average paid link costs $400 – $1500.
  5. 64.9% of link builders use guest posting.

User Experience Statistics

  1. 88% of users won’t return after a bad website experience.
  2. A 1-second delay reduces conversions by 7%.
  3. 70% of consumers say page speed impacts purchasing decisions.
  4. User experience influences 39% of ranking factors.

ROI & Conversion Statistics

  1. Organic search has a 14.6% conversion rate.
  2. 88% of marketers prioritize improving SEO.
  3. Companies spend 41% of marketing budgets on SEO.
  4. The SEO industry is worth $106.9 billion.

Industry Trend Statistics

  1. $501-$1,000 is the most popular monthly SEO retainer.
  2. $100-$150 is the most common hourly rate for SEO services.
  3. 69% of marketers actively invest in SEO.