Local SEO Statistics & Trends for 2025

/ Stats

Local Search Behavior Statistics

  1. 52% of all Google searches have local intent, up from 46% in 2024.
  2. 98% of people learn more about local companies online than anywhere else.
  3. 76% of mobile local searches visit businesses within 24 hours, and 28% make purchases
  4. 35% of local searches result in a purchase within 24 hours.
  5. 82% of people who search for something nearby visit a related business within a day.

Local Mobile Search Statistics

  1. 85% of local mobile searches result in offline purchases.
  2. 91% of people look up the location of a business on Google Maps.
  3. 78% of consumers who perform a local search visit a store within 5 miles.
  4. 75% of mobile searchers are more likely to contact a local business if they have a mobile-optimized site.
  5. 30% of all mobile searches are related to location.

Google Business Profile Statistics

  1. 72% of consumers use Google Business Profile to find business contact information.
  2. Businesses with complete Google Business Profiles are 85% more likely to attract location visits.
  3. 58% of businesses receive more than 1,000 views on Google Business Profile per month.
  4. 88% of Google Business Profile views come from discovery searches.
  5. 5% of Google Business Profile views result in a website click, call, or direction request.

Review Statistics

  1. 92% of consumers read online reviews for local businesses.
  2. 78% of consumers trust a local business more after reading positive reviews.
  3. 93% of consumers are “highly” or “fairly” likely to use a business that responds to all reviews.
  4. 55% of consumers only pay attention to reviews written in the last 2 weeks.
  5. 94% of consumers say positive reviews make them more likely to use a business.

Local Search Ranking Factors

  1. 72% of local search ranking depends on proximity, relevance, and prominence.
  2. 38% of local search ranking is influenced by Google Business Profile optimization.
  3. 90% of ranking success comes from citations, reviews, and on-page signals.
  4. 71% of marketers agree proper GMB optimization is the most important local ranking factor.
  5. 58% of local ranking depends on behavioral signals.

Local Business Visibility

  1. 94% of searchers pick businesses on the first page of local search results.
  2. 38% of clicks go to the local “snack pack” results.
  3. 22% of searchers choose the first local organic result.
  4. 45% of local businesses haven’t claimed their Google Business Profile listing.
  5. 78% of local searches never scroll past the first page.

Consumer Behavior Statistics

  1. 88% of smartphone users conduct ‘near me’ searches.
  2. 82% of location-based mobile searches result in an offline purchase.
  3. 52% of all Google searches are looking for local information.
  4. 88% of consumers trust online reviews as much as personal recommendations.
  5. 76% of consumers who did a local search visited a store within five miles.

Local Marketing Investment

  1. 45% of small businesses invest in local SEO.
  2. 78% of marketers say local SEO is becoming more important.
  3. 48% of local businesses spend less than $500/month on local marketing.
  4. 92% of marketers say methods to acquire local business reviews need improvement.
  5. 75% of local businesses invest in social media marketing.

Citation Statistics

  1. 72% of consumers would stop using a local business due to incorrect information online.
  2. 85% of consumers lose trust in local businesses with incorrect or inconsistent contact details.
  3. 75% of consumers had a negative experience because of incorrect local business information.
  4. 95% of consumers are frustrated by incorrect information in online directories.
  5. 88% of consumers think online directories are important for finding local businesses.

Local Competition Statistics

  1. 42% of local retailers haven’t claimed their business listings.
  2. 38% of small businesses invest in SEO marketing.
  3. 35% of brick-and-mortar businesses don’t have a website.
  4. 82% of local searches end up choosing businesses with complete online listings.
  5. 45% of local businesses are planning to invest more in SEO.

Voice Search Local Statistics

  1. 58% of consumers use voice search to find local business information.
  2. 55% of voice search users look for a local business daily.
  3. 35% of local voice searches result in a phone call to the business.
  4. 82% of smart speaker users perform local searches weekly.
  5. 62% of smart speaker owners use their devices to search for local businesses.
  6. 32% of voice search queries are for local content.